Long-term partnership extension builds on the massively successful 2025 event and deepens ties across all aspects of Fanatics Fest between the brands
LOS ANGELES AND NEW YORK CITY (November 18, 2025) - Today, next-gen entertainment studio, OBB, and Fanatics, a global sports platform, announced an expanded, long-term partnership that will see the companies continue to work together across all aspects of Fanatics Fest, the world’s number one sports fan festival which welcomed more than 125,000 fans to the Javits Center in New York City last summer. Based on the growing popularity and incredible fan turnout of the 2025 event, Fanatics Fest is expanding next year and adding a fourth day to the sports, collecting and culture showcase when it returns to the Javits Center from July 16-19, 2026.
In addition to co-producing the event alongside Fanatics Events, OBB acts as the official content partner of Fanatics Fest, which included producing Fanatics Fest: All Access, the hour-long special which aired on ESPN last July.
“OBB has brought an incredible energy to Fanatics Fest since we started in 2024, and having them work hand-in-hand with our team has taken the content and production surrounding the event to the next level,” said Fanatics CEO Michael Rubin. “Their team and ours share a passion for relentlessly enhancing the fan experience, and I can’t wait to see what we can dream up together over the next decade as we continue to make Fanatics Fest the absolute can’t miss sports, collecting and entertainment event.”
Bolded, OBB’s branded content studio, has also been integral in working alongside Fanatics’ advertising division to deliver breakthrough brand sponsorships and integrations into Fanatics Fest, including DICK’S Sporting Goods, Starbucks, Raising Cane’s, and more.
“Fanatics Fest is a one-of-a-kind event at the intersection of sports, content, culture, and community, and we’re excited to be solidifying our partnership with Michael, Lance, Tucker, and the entire first-class team at Fanatics,” said Michael D. Ratner, Founder & CEO of OBB. “We look forward to building upon the already incredible platform that Fanatics has established, bringing dreams to life for sports fans, and taking Fanatics Fest to even greater heights over the next decade.”
Launched in 2024, Fanatics Fest is an immersive, interactive festival where fans celebrate their passions while exploring new areas of the sports and collecting ecosystems. Attendees gain access to exclusive apparel and collectibles only available on-site, star-studded panels and live programming, autograph sessions and meet-and-greets, unique experiences from top leagues, teams and brands, and surprise-and-delight moments throughout the show floors. The festival also serves as one of the largest annual trading cards and collectibles shows, where collectors can buy, sell, and trade with hundreds of hobby shops and dealers.