Fanatics Collectibles has officially opened the doors to its first flagship store on London's world-famous Regent St. in Piccadilly Circus, giving collectors a one-of-a-kind experience, seven days a week.
Set against the historic backdrop of one of London's busiest and most iconic shopping destinations, the 8,600 square foot retail space offers fans and collectors a physical home for all things trading cards, incredible merchandise, and unique signed memorabilia from sporting icons such as Tom Brady, Lionel Messi, Pele, Charles Leclerc, and across multiple leagues, including soccer, Formula 1, football, basketball, and baseball.
Celebrities and athletes, including Premiere League stars Rio Ferdinand, Roman Kemp, and Destiny Udogie attended the grand-opening celebration of the brick-and-mortar collectibles space on Friday, April 25. Among them was also iconic Formula 1 driver and seven-time World Champion Sir Lewis Hamilton, who helped Fanatics CEO Michael Rubin cut the ribbon to officially open the store’s doors to the public following a series of incredible launch week events.
When discussing the store opening, David Leiner, President of Trading Cards for Fanatics Collectibles shared, “It was fantastic to see Lewis officially open the doors of the first-ever permanent Fanatics Collectibles Flagship store. We have enjoyed a week of exciting celebrations culminating with this moment, but this is just the start! Now that we’re officially open for business, we’re looking forward to welcoming collectors, fans, and the wider sport and entertainment community into the Home of the Hobby.”
Inside the space, collectors will experience a multitude of innovative features, including:
- Fanatics Collectibles Breaker Studio: A state-of-the-art space for live-streaming and content creation, featuring Fanatics Live’s top ‘breakers’ who will regularly open packs of trading cards and share their expertise with the world via live-shopping platform Fanatics Live.
- Central Ring Display: An area which displays some of the rarest and most sought-after trading cards in the world.
- Custom Card Creation Room: A first-of-its-kind feature enabling customers to create their very own personalized one-of-one Topps trading cards.
Fans can shop thousands of unique products across Fanatics Collectibles’ brands, including Topps, Merlin, Match Attax and Bowman, with much-loved collections such as Match Attax, Topps UCC Chrome sets, F1 Chrome, Disney, Star Wars, WWE, Topps’ new UEFA Women’s Euro 2025 Sticker Collection, and so much more. In-store exclusive sets will also be available, including Match Attax Madness, F1® Lights Out 75th Anniversary Edition, and limited-edition Regency cards that can only be purchased during the store’s first seven days (April 25 – May 1, 2025). The flagship will also host regular community-building events such as monthly trade nights, kids Rip Night events, athlete signings and appearances, partner activations, and grading drop-offs.
The Regent St. store is a major step in Fanatics’ mission to build a more connected, global collector community—and it's a powerful reminder of what's possible when passionate fans, smart strategy, and great storytelling come together.
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