Juszczyk’s signature spliced designs will be highlighted in the brand's
debut collection of officially licensed signature NFL puffer vests, jackets and long coats
The premiere collection will debut today on
OffSeasonBrand.com, NFLShop.com and
Fanatics.com.
NEW YORK –
Jan. 7, 2025 – Emma Grede, the National Football League, Kristin Juszczyk and
Fanatics announced today the launch of Off Season, a luxury fashion brand redefining the intersections
of football, sports and fashion. Set to debut today, Jan. 7, Off Season will introduce its premiere
collection of unisex puffer jackets inspired by a selection of iconic NFL teams, available at
OffSeasonBrand.com, NFLShop.com, Fanatics.com and team sites.
Off Season
has been granted the official use of NFL players’ names and
numbers through a license with the NFL Players Association and will develop product highlighting numerous NFL
stars. The debut collection will represent five NFL teams—the San Francisco 49ers, Kansas
City Chiefs, Philadelphia Eagles, Detroit Lions and Buffalo Bills—offering puffer vests, puffer jackets and long
coats that highlight players from each team in Juszczyk’s signature spliced designs.
Fanatics’ partnership with Off
Season and the NFL is part of the brand’s commitment and ambition to deliver bold, on-trend merchandise
for fans across categories.
“Off Season was born out of my
passion for high design and the desire to elevate NFL fan apparel into something truly unique,” says Kristin
Juszczyk, co-founder of Off Season. “For years, I’ve been reimagining what team pride can look like,
but seeing the incredible response from other players’ wives, celebrity fans and everyday supporters showed me
this could be something bigger.”
As a self-taught
designer who captured national attention with her bold gameday looks, Juszczyk initially outfitted herself and
others for the San Francisco 49ers and her husband, Kyle Juszczyk’s games. With Off Season, Kristin
brings creativity and craftsmanship to the forefront. Her designs, worn by celebrities like Taylor Swift, Gwen
Stefani and Simone Biles, blend high-fashion aesthetics with team-centric details.
“Fashion has
increasingly become an integral part of gameday culture, allowing us to collaborate with a roster of brands to
deliver stylish and distinctive apparel to fans,” said Xaimara Coss, director of licensing at the NFL. “Off
Season marks a significant evolution in our licensed merchandise, transforming one individual’s
fandom-inspired designs into one of the NFL’s most sought-after collaborations.”
Paired with British
businesswoman, serial entrepreneur and philanthropist Emma Grede, Off Season is poised to fill a gap in
the market, combining premium materials, unisex sizing and elevated designs that resonate with fans.
"With Off
Season, we’re offering fans a unique opportunity to merge fashion and fandom seamlessly," says Emma
Grede, co-founder of Off Season. “Off Season represents a new vision for sports-inspired
style, we know fans want to wear and support their teams outside game day and ‘Off Season’ promises a
collection for exactly that.”
“Partnering with
Kristin and the NFL and Fanatics to bring Off Season to life has been an incredible journey. This debut
collection is just the beginning, and we’re thrilled to share our vision for redefining fan apparel with the
world. We can’t wait to reveal what’s next as we continue to expand and innovate this category.”
The debut collection
from Off Season showcases a versatile lineup of unisex vests, puffer jackets and long coats crafted to
suit all genders and available in sizes XS–XXXL. Combining bold aesthetics with premium quality, the collection
features pricing tiers that start at $295 USD for vests, $375 USD for jackets and $495 USD for long coats.